LMNT: ‘Practicality vs. Possibility’
People found iPod and iPhone worth the price without an App Store. For the other form factors they’ve produced since then, Apple has asked customers to imagine what each of these could be used for, not necessarily what they already can do out of the box.
I find myself in strange disagreement with Louie here. I strongly recall the original iPad announcement laying out the specifics of what made the device superior compared to the alternatives, placing itself distinctly between the Mac and iPhone.
Arguably since then, the tide has shifted — but mostly due to the ambitions of the devices. Where we perhaps agree (is it a matter of semantics?) is the focus appears to be on making world-changing products instead of finding one thing to solve and putting the care and attention behind it. That said, few companies even attempt the ambition of Apple today.